For this assignment, I was tasked with creating a series of distinct yet interconnected visual narratives—through text and imagery—centered on a single topic of my choice, formatted as printed matter. I chose to explore the history of jeans and how they became the unofficial uniform of countercultural movements in the 1960s and ’70s.
Originally a symbol of the working class, jeans evolved into the garment of choice for rebels, activists, and free thinkers—long before boutique fashion houses made them fashionable. From civil rights marchers to hippies, cowboys to rockstars, denim became a powerful symbol of defiance and identity. Whether ripped, patched, or perfectly faded, jeans told stories of resistance, freedom, and subversion—decades before they became a mainstream style staple.
On the right side of the text, you’ll find a few photos of the printed booklet and its full set of spreads.
Click on photos to enlarge.
Originally a symbol of the working class, jeans evolved into the garment of choice for rebels, activists, and free thinkers—long before boutique fashion houses made them fashionable. From civil rights marchers to hippies, cowboys to rockstars, denim became a powerful symbol of defiance and identity. Whether ripped, patched, or perfectly faded, jeans told stories of resistance, freedom, and subversion—decades before they became a mainstream style staple.
On the right side of the text, you’ll find a few photos of the printed booklet and its full set of spreads.
Click on photos to enlarge.